{"id":671,"date":"2019-03-28T13:03:21","date_gmt":"2019-03-28T12:03:21","guid":{"rendered":"https:\/\/www.movr.com\/?page_id=671"},"modified":"2022-10-25T23:29:56","modified_gmt":"2022-10-25T21:29:56","slug":"bayer-animal-health-power-pigs-ar-case-study","status":"publish","type":"page","link":"https:\/\/www.movr.com\/en\/references-projects\/bayer-animal-health-power-pigs-ar-case-study\/","title":{"rendered":"Bayer Animal Health Power Pigs AR &#8211; Case study"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;full-width-section&#8221; css=&#8221;.vc_custom_1553940940774{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #202426 !important;}&#8221; font_color=&#8221;#ffffff&#8221;][vc_column][vc_custom_heading text=&#8221;How to attract people to visit your expo booth with a digital piglet race?&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ffffff&#8221;  use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;How to extend the lifetime of a digital product developed for an expo in China to let it used by people all over the world afterwards?&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ffffff&#8221;  use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Find new answers in our case study below &#8230;[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][vc_column_text]<\/p>\n<h2>Topics:<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;]<style type=\"text\/css\" >#rand_d4c0reehwk9ua6oz9kju {margin-top:0px; margin-bottom:0px; }<\/style><style type='text\/css'> @font-face{font-family: 'im'; src:url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.eot'); src:url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.eot?#iefix') format('embedded-opentype'), url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.woff') format('woff'), url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.ttf') format('truetype'), url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.svg#oi') format('svg'); font-weight: normal; font-style: normal;}#rand_d4c0reehwk9ua6oz9kju .im-goal:before{font-family: 'im'; font-weight: normal; font-style: normal;}#rand_d4c0reehwk9ua6oz9kju .im-goal:before{content: \"\\e013\";}<\/style>\n<style type=\"text\/css\" >#rand_d4c0reehwk9ua6oz9kju:hover i{background:#83cf3b!important;}#rand_d4c0reehwk9ua6oz9kju:hover h3{color:#83cf3b!important;}#rand_d4c0reehwk9ua6oz9kju:hover p{color:!important;}#rand_d4c0reehwk9ua6oz9kju:hover .icon_box_button{color:#2d3e50!important;}<\/style><a href=\"#mission\" target=\"_self\" ><div id=\"rand_d4c0reehwk9ua6oz9kju\" class=\"icon_box_rounded \"><i class=\"im-goal\" style=\"background:#83cf3b; color:#fff;\"><\/i><h3 style=\"color:#222222;\">Mission<\/h3><p style=\"color:#444444\"><\/p><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/6&#8243;]<style type=\"text\/css\" >#rand_z5e2pyusyuxxaeji00zf {margin-top:0px; margin-bottom:0px; }<\/style><style type='text\/css'> @font-face{font-family: 'im'; src:url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.eot'); src:url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.eot?#iefix') format('embedded-opentype'), url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.woff') format('woff'), url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.ttf') format('truetype'), url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.svg#oi') format('svg'); font-weight: normal; font-style: normal;}#rand_z5e2pyusyuxxaeji00zf .im-bolt:before{font-family: 'im'; font-weight: normal; font-style: normal;}#rand_z5e2pyusyuxxaeji00zf .im-bolt:before{content: \"\\e02c\";}<\/style>\n<style type=\"text\/css\" >#rand_z5e2pyusyuxxaeji00zf:hover i{background:#83cf3b!important;}#rand_z5e2pyusyuxxaeji00zf:hover h3{color:#83cf3b!important;}#rand_z5e2pyusyuxxaeji00zf:hover p{color:!important;}#rand_z5e2pyusyuxxaeji00zf:hover .icon_box_button{color:#2d3e50!important;}<\/style><a href=\"#challenges\" target=\"_self\" ><div id=\"rand_z5e2pyusyuxxaeji00zf\" class=\"icon_box_rounded \"><i class=\"im-bolt\" style=\"background:#83cf3b; color:#fff;\"><\/i><h3 style=\"color:#222222;\">Challenges<\/h3><p style=\"color:#444444\"><\/p><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/6&#8243;]<style type=\"text\/css\" >#rand_znihdpq9gmkalgvwtiwc {margin-top:0px; margin-bottom:0px; }<\/style><style type='text\/css'> @font-face{font-family: 'im'; src:url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.eot'); src:url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.eot?#iefix') format('embedded-opentype'), url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.woff') format('woff'), url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.ttf') format('truetype'), url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.svg#oi') format('svg'); font-weight: normal; font-style: normal;}#rand_znihdpq9gmkalgvwtiwc .im-cog:before{font-family: 'im'; font-weight: normal; font-style: normal;}#rand_znihdpq9gmkalgvwtiwc .im-cog:before{content: \"\\e034\";}<\/style>\n<style type=\"text\/css\" >#rand_znihdpq9gmkalgvwtiwc:hover i{background:#83cf3b!important;}#rand_znihdpq9gmkalgvwtiwc:hover h3{color:#83cf3b!important;}#rand_znihdpq9gmkalgvwtiwc:hover p{color:!important;}#rand_znihdpq9gmkalgvwtiwc:hover .icon_box_button{color:#2d3e50!important;}<\/style><a href=\"#development\" target=\"_self\" ><div id=\"rand_znihdpq9gmkalgvwtiwc\" class=\"icon_box_rounded \"><i class=\"im-cog\" style=\"background:#83cf3b; color:#fff;\"><\/i><h3 style=\"color:#222222;\">Development<\/h3><p style=\"color:#444444\"><\/p><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/6&#8243;]<style type=\"text\/css\" >#rand_6qfrb7mrsmx0wps6cu7q {margin-top:0px; margin-bottom:0px; }<\/style><style type='text\/css'> @font-face{font-family: 'im'; src:url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.eot'); src:url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.eot?#iefix') format('embedded-opentype'), url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.woff') format('woff'), url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.ttf') format('truetype'), url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.svg#oi') format('svg'); font-weight: normal; font-style: normal;}#rand_6qfrb7mrsmx0wps6cu7q .im-thumbs-up:before{font-family: 'im'; font-weight: normal; font-style: normal;}#rand_6qfrb7mrsmx0wps6cu7q .im-thumbs-up:before{content: \"\\e068\";}<\/style>\n<style type=\"text\/css\" >#rand_6qfrb7mrsmx0wps6cu7q:hover i{background:#83cf3b!important;}#rand_6qfrb7mrsmx0wps6cu7q:hover h3{color:#83cf3b!important;}#rand_6qfrb7mrsmx0wps6cu7q:hover p{color:!important;}#rand_6qfrb7mrsmx0wps6cu7q:hover .icon_box_button{color:#2d3e50!important;}<\/style><a href=\"#benefits\" target=\"_self\" ><div id=\"rand_6qfrb7mrsmx0wps6cu7q\" class=\"icon_box_rounded \"><i class=\"im-thumbs-up\" style=\"background:#83cf3b; color:#fff;\"><\/i><h3 style=\"color:#222222;\">Benefits<\/h3><p style=\"color:#444444\"><\/p><\/div><\/a>[\/vc_column][vc_column width=&#8221;1\/6&#8243;]<style type=\"text\/css\" >#rand_akunqsh11wz06c5piwzq {margin-top:0px; margin-bottom:0px; }<\/style><style type='text\/css'> @font-face{font-family: 'im'; src:url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.eot'); src:url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.eot?#iefix') format('embedded-opentype'), url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.woff') format('woff'), url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.ttf') format('truetype'), url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack03\/icons\/fonts\/im.svg#oi') format('svg'); font-weight: normal; font-style: normal;}#rand_akunqsh11wz06c5piwzq .im-eye:before{font-family: 'im'; font-weight: normal; font-style: normal;}#rand_akunqsh11wz06c5piwzq .im-eye:before{content: \"\\e00f\";}<\/style>\n<style type=\"text\/css\" >#rand_akunqsh11wz06c5piwzq:hover i{background:#83cf3b!important;}#rand_akunqsh11wz06c5piwzq:hover h3{color:#83cf3b!important;}#rand_akunqsh11wz06c5piwzq:hover p{color:!important;}#rand_akunqsh11wz06c5piwzq:hover .icon_box_button{color:#2d3e50!important;}<\/style><a href=\"#demo\" target=\"_self\" ><div id=\"rand_akunqsh11wz06c5piwzq\" class=\"icon_box_rounded \"><i class=\"im-eye\" style=\"background:#83cf3b; color:#fff;\"><\/i><h3 style=\"color:#222222;\">Demo<\/h3><p style=\"color:#444444\"><\/p><\/div><\/a>[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_custom_heading text=&#8221;Power Pigs Race &#8211; Bayer Animal Health AR Game&#8221; font_container=&#8221;tag:h1|text_align:left&#8221;  use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<strong><a href=\"https:\/\/youtu.be\/aLklj6JP1Do\">Video (YouTube)<\/a><\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full-width-section&#8221; disable_element=&#8221;yes&#8221; el_class=&#8221;movr-bg-arvr-left&#8221;][vc_column][vc_video link=&#8221;https:\/\/youtu.be\/aLklj6JP1Do&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row el_id=&#8221;mission&#8221; css=&#8221;.vc_custom_1553938251805{margin-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Our mission &#8230;&#8221;  use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Develop and explore <strong>new ways<\/strong> of product detailing and<br \/>\n<strong>client-brand engagement through new technologies<\/strong><\/li>\n<li>Have a \u201cWOW&amp;FUN\u201d- effect catching customers attention<br \/>\nat fairs, expositions and <strong>ideally make them share\/ multiply<\/strong><br \/>\n<strong>this with peers<\/strong> (e.g. post screenshot\/ picture on social<br \/>\nmedia)<\/li>\n<li>Inform customers ok key USPs and create awareness<br \/>\nabout <strong>the three main products in an interesting way<\/strong><\/li>\n<li>The product\/app needs to be launched and used during the<strong> IPVS<\/strong><br \/>\n<strong>2018 in China<\/strong><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_id=&#8221;challenges&#8221;][vc_custom_heading text=&#8221;&#8230; and our challenges&#8221;  use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<\/p>\n<ul>\n<li><strong>A second app needs<\/strong> to be launched in other countries than China without product details in other countries<\/li>\n<li>The product needs to be published with <strong>support for English and Chinese language<\/strong><\/li>\n<li>The app has to be published into <strong>&#8220;fragmented&#8221; market of app stores in China<\/strong><\/li>\n<li>Writing a game concept for a\u00a0<strong>target audience with no or minor experience<\/strong> in playing mobile games on smartphones<\/li>\n<li><strong>Post-expo-Launch:<\/strong> The app has to be migrated from a marker-based-AR technology to a marker-less version supporting <strong>latest ARCore (Android) and ARKit (iOS) technology<\/strong><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row type=&#8221;full-width-section&#8221; el_id=&#8221;development&#8221;][vc_column][vc_custom_heading text=&#8221;About the production and development&#8221;  use_theme_fonts=&#8221;yes&#8221;][vc_column_text]We developed a set of custom solutions for the different aspects of the project. In the following section are some feature examples we realized for the app.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full-width-section&#8221; el_class=&#8221;movr-bg-arvr-right&#8221; css=&#8221;.vc_custom_1568980109315{background-image: url(https:\/\/www.movr.com\/wp-content\/uploads\/2019\/09\/AR_03_Long.png?id=1214) !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;AR-based race track&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;]<style type=\"text\/css\" >#ic_vi6nmgqej01omf76rfbn {margin:0px auto 20px; }#ic_vi6nmgqej01omf76rfbn .ic_left,#ic_vi6nmgqej01omf76rfbn .ic_right,#ic_vi6nmgqej01omf76rfbn .ic_left:after,#ic_vi6nmgqej01omf76rfbn .ic_right:after{border-color:#ecf0f1; background:#ffffff; color:#444444; }#ic_vi6nmgqej01omf76rfbn .ic_left:hover,#ic_vi6nmgqej01omf76rfbn .ic_right:hover,#ic_vi6nmgqej01omf76rfbn .ic_left:hover:after,#ic_vi6nmgqej01omf76rfbn .ic_right:hover:after{background:#f9fafb; color:#222222; }#ic_vi6nmgqej01omf76rfbn .rd_ic_pager a{border-color:#ecf0f1; background:#ffffff; color:#444444; }#ic_vi6nmgqej01omf76rfbn .rd_ic_pager a:hover{border-color:#83cf3b; background:#83cf3b; color:#ffffff; }<\/style><script type=\"text\/javascript\" charset=\"utf-8\">\n\t\t\t\t\n\t\tjQuery.noConflict();\n\t\/\/setup up Carousel\n\t\tjQuery(document).ready(function($) {\t\n\t\t\t\n\t\t\"use strict\";\n\t\t\n\t\t\t$(window).load(function(){\n\t\t$(\"#ic_vi6nmgqej01omf76rfbn .rd_img_carousel\").carouFredSel({\n\t\t\t\t\t\n\t\t\t\t\tresponsive: true,\n\t\t\t\t\twidth: \"100%\",scroll:  { items:1,duration: 300},\n\t\t\t\t\tauto: true,\n\t\t\t\t\tprev: \"#ic_vi6nmgqej01omf76rfbn .ic_left\",\n\t\t\t\t\tnext: \"#ic_vi6nmgqej01omf76rfbn .ic_right\",\n\t\t\t\t\tpagination: \"#ic_vi6nmgqej01omf76rfbn_pager\",\n\t\t\t\t\theight : \"variable\",\n\t\t\t\t\tswipe       : {\n             \t\t   onTouch     : true,\n\t\t               onMouse     : false\n        \t\t    },\n\t\t\t\t\titems: {\n\t\t\t\t\theight : \"variable\",\n\t\t\t\t\t\tvisible: {\n\t\t\t\t\t\t\tmin: 1,\n\t\t\t\t\t\t\tmax: 1\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t});\n\t\t\t\t});\n\t\t\t\t});\n\t<\/script><div class=\"rd_img_carousel_ctn  \" id=\"ic_vi6nmgqej01omf76rfbn\"><div class=\"rd_img_carousel\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/PlaceTrack1-1024x661.png\" class=\"attachment-large\" alt=\"\" title=\"PlaceTrack1\" srcset=\"https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/PlaceTrack1-1024x661.png 1024w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/PlaceTrack1-300x194.png 300w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/PlaceTrack1-768x496.png 768w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/PlaceTrack1-1536x992.png 1536w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/PlaceTrack1.png 1767w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><img decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/PlaceTrack2-1024x661.png\" class=\"attachment-large\" alt=\"\" title=\"PlaceTrack2\" srcset=\"https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/PlaceTrack2-1024x661.png 1024w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/PlaceTrack2-300x194.png 300w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/PlaceTrack2-768x496.png 768w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/PlaceTrack2-1536x992.png 1536w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/PlaceTrack2.png 1767w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><img decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/PlaceTrack3-1024x661.png\" class=\"attachment-large\" alt=\"\" title=\"PlaceTrack3\" srcset=\"https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/PlaceTrack3-1024x661.png 1024w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/PlaceTrack3-300x194.png 300w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/PlaceTrack3-768x496.png 768w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/PlaceTrack3-1536x992.png 1536w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/PlaceTrack3.png 1767w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div id=\"ic_vi6nmgqej01omf76rfbn_pager\" class=\"rd_ic_pager\"><\/div><\/div>[vc_column_text]The AR-based race track could be positioned on every recognizable surface (like living room table, desktop at work or the hallway) and scaled to fit the environment, to play everywhere.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;Piglet customization&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;]<style type=\"text\/css\" >#ic_6f8whhfc54ccyrhboqz8 {margin:0px auto 20px; }#ic_6f8whhfc54ccyrhboqz8 .ic_left,#ic_6f8whhfc54ccyrhboqz8 .ic_right,#ic_6f8whhfc54ccyrhboqz8 .ic_left:after,#ic_6f8whhfc54ccyrhboqz8 .ic_right:after{border-color:#ecf0f1; background:#ffffff; color:#444444; }#ic_6f8whhfc54ccyrhboqz8 .ic_left:hover,#ic_6f8whhfc54ccyrhboqz8 .ic_right:hover,#ic_6f8whhfc54ccyrhboqz8 .ic_left:hover:after,#ic_6f8whhfc54ccyrhboqz8 .ic_right:hover:after{background:#f9fafb; color:#222222; }#ic_6f8whhfc54ccyrhboqz8 .rd_ic_pager a{border-color:#ecf0f1; background:#ffffff; color:#444444; }#ic_6f8whhfc54ccyrhboqz8 .rd_ic_pager a:hover{border-color:#83cf3b; background:#83cf3b; color:#ffffff; }<\/style><script type=\"text\/javascript\" charset=\"utf-8\">\n\t\t\t\t\n\t\tjQuery.noConflict();\n\t\/\/setup up Carousel\n\t\tjQuery(document).ready(function($) {\t\n\t\t\t\n\t\t\"use strict\";\n\t\t\n\t\t\t$(window).load(function(){\n\t\t$(\"#ic_6f8whhfc54ccyrhboqz8 .rd_img_carousel\").carouFredSel({\n\t\t\t\t\t\n\t\t\t\t\tresponsive: true,\n\t\t\t\t\twidth: \"100%\",scroll:  { items:1,duration: 800},\n\t\t\t\t\tauto: true,\n\t\t\t\t\tprev: \"#ic_6f8whhfc54ccyrhboqz8 .ic_left\",\n\t\t\t\t\tnext: \"#ic_6f8whhfc54ccyrhboqz8 .ic_right\",\n\t\t\t\t\tpagination: \"#ic_6f8whhfc54ccyrhboqz8_pager\",\n\t\t\t\t\theight : \"variable\",\n\t\t\t\t\tswipe       : {\n             \t\t   onTouch     : true,\n\t\t               onMouse     : false\n        \t\t    },\n\t\t\t\t\titems: {\n\t\t\t\t\theight : \"variable\",\n\t\t\t\t\t\tvisible: {\n\t\t\t\t\t\t\tmin: 1,\n\t\t\t\t\t\t\tmax: 1\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t});\n\t\t\t\t});\n\t\t\t\t});\n\t<\/script><div class=\"rd_img_carousel_ctn  hover_nav_style\" id=\"ic_6f8whhfc54ccyrhboqz8\"><div class=\"ic_nav\"><div class=\"ic_left\" ><\/div><div class=\"ic_right\" ><\/div><\/div><div class=\"rd_img_carousel\"><a href=\"https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Customize3-1024x661.png\"  rel=\"prettyPhoto[rel-6f8whhfc54ccyrhboqz8]\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Customize3-1024x661.png\" class=\"attachment-large\" alt=\"\" title=\"Power Pigs - Customize 3\" srcset=\"https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Customize3-1024x661.png 1024w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Customize3-300x194.png 300w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Customize3-768x496.png 768w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Customize3-1536x992.png 1536w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Customize3.png 1767w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><a href=\"https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Customize2-1024x661.png\"  rel=\"prettyPhoto[rel-6f8whhfc54ccyrhboqz8]\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Customize2-1024x661.png\" class=\"attachment-large\" alt=\"\" title=\"Power Pigs - Customize 2\" srcset=\"https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Customize2-1024x661.png 1024w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Customize2-300x194.png 300w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Customize2-768x496.png 768w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Customize2-1536x992.png 1536w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Customize2.png 1767w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><a href=\"https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Customize1-1024x661.png\"  rel=\"prettyPhoto[rel-6f8whhfc54ccyrhboqz8]\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Customize1-1024x661.png\" class=\"attachment-large\" alt=\"\" title=\"Power Pigs - Customize1\" srcset=\"https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Customize1-1024x661.png 1024w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Customize1-300x194.png 300w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Customize1-768x496.png 768w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Customize1-1536x992.png 1536w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Customize1.png 1767w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><div id=\"ic_6f8whhfc54ccyrhboqz8_pager\" class=\"rd_ic_pager\"><\/div><\/div>[vc_column_text]With the feature of piglet customization, every player could create his own favorite piglet to play with. The self-created piglet is the main actor not only in the race but in the product information and selfie-function, too.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full-width-section&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;Piglet Selfie sharing&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;]<style type=\"text\/css\" >#ic_bs5fsyr6vligsi59dfvh {margin:0px auto 20px; }#ic_bs5fsyr6vligsi59dfvh .ic_left,#ic_bs5fsyr6vligsi59dfvh .ic_right,#ic_bs5fsyr6vligsi59dfvh .ic_left:after,#ic_bs5fsyr6vligsi59dfvh .ic_right:after{border-color:#ecf0f1; background:#ffffff; color:#444444; }#ic_bs5fsyr6vligsi59dfvh .ic_left:hover,#ic_bs5fsyr6vligsi59dfvh .ic_right:hover,#ic_bs5fsyr6vligsi59dfvh .ic_left:hover:after,#ic_bs5fsyr6vligsi59dfvh .ic_right:hover:after{background:#f9fafb; color:#222222; }#ic_bs5fsyr6vligsi59dfvh .rd_ic_pager a{border-color:#ecf0f1; background:#ffffff; color:#444444; }#ic_bs5fsyr6vligsi59dfvh .rd_ic_pager a:hover{border-color:#83cf3b; background:#83cf3b; color:#ffffff; }<\/style><script type=\"text\/javascript\" charset=\"utf-8\">\n\t\t\t\t\n\t\tjQuery.noConflict();\n\t\/\/setup up Carousel\n\t\tjQuery(document).ready(function($) {\t\n\t\t\t\n\t\t\"use strict\";\n\t\t\n\t\t\t$(window).load(function(){\n\t\t$(\"#ic_bs5fsyr6vligsi59dfvh .rd_img_carousel\").carouFredSel({\n\t\t\t\t\t\n\t\t\t\t\tresponsive: true,\n\t\t\t\t\twidth: \"100%\",scroll:  { items:1,duration: 500},\n\t\t\t\t\tauto: true,\n\t\t\t\t\tprev: \"#ic_bs5fsyr6vligsi59dfvh .ic_left\",\n\t\t\t\t\tnext: \"#ic_bs5fsyr6vligsi59dfvh .ic_right\",\n\t\t\t\t\tpagination: \"#ic_bs5fsyr6vligsi59dfvh_pager\",\n\t\t\t\t\theight : \"variable\",\n\t\t\t\t\tswipe       : {\n             \t\t   onTouch     : true,\n\t\t               onMouse     : false\n        \t\t    },\n\t\t\t\t\titems: {\n\t\t\t\t\theight : \"variable\",\n\t\t\t\t\t\tvisible: {\n\t\t\t\t\t\t\tmin: 1,\n\t\t\t\t\t\t\tmax: 1\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t});\n\t\t\t\t});\n\t\t\t\t});\n\t<\/script><div class=\"rd_img_carousel_ctn  \" id=\"ic_bs5fsyr6vligsi59dfvh\"><div class=\"rd_img_carousel\"><a href=\"https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Selfie1-1024x661.png\"  rel=\"prettyPhoto[rel-bs5fsyr6vligsi59dfvh]\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Selfie1-1024x661.png\" class=\"attachment-large\" alt=\"\" title=\"Selfie1\" srcset=\"https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Selfie1-1024x661.png 1024w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Selfie1-300x194.png 300w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Selfie1-768x496.png 768w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Selfie1-1536x992.png 1536w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Selfie1.png 1767w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><a href=\"https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Selfie2-1024x661.png\"  rel=\"prettyPhoto[rel-bs5fsyr6vligsi59dfvh]\" ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Selfie2-1024x661.png\" class=\"attachment-large\" alt=\"\" title=\"Selfie2\" srcset=\"https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Selfie2-1024x661.png 1024w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Selfie2-300x194.png 300w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Selfie2-768x496.png 768w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Selfie2-1536x992.png 1536w, https:\/\/www.movr.com\/wp-content\/uploads\/2019\/03\/Selfie2.png 1767w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><\/div>[vc_column_text]The camera function allows the user to take an AR &#8220;selfie&#8221; or regular AR picture with your own customized piglet, which can then be shared through multiple channels (social media, email, message).[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;AR Product viewer&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_single_image image=&#8221;759&#8243; img_size=&#8221;large&#8221; css=&#8221;.vc_custom_1554370731521{margin-bottom: 0px !important;padding-bottom: 20px !important;}&#8221;][vc_column_text]The AR product viewer is a special feature that was for regulatory reasons in the full version (&#8220;Power Pigs&#8221;) of the AR app only. It projects AR-product packages of real products presented by the animated &#8220;piglet&#8221; character showcasing features of the products itself (screenshots had to be blurred here &#8211; <a href=\"#benefits\">please ask for more information<\/a>).[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row type=&#8221;full-width-section&#8221; css=&#8221;.vc_custom_1553896697665{margin-bottom: 0px !important;padding-top: 32px !important;padding-bottom: 32px !important;background-color: #e8e8e8 !important;}&#8221; el_id=&#8221;benefits&#8221;][vc_column][vc_empty_space][vc_custom_heading text=&#8221;Benefits brought by this solution include&#8221;  use_theme_fonts=&#8221;yes&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Save or spend budget more efficient by creating a digital product that could be used not only at an event, but afterwards too.<\/li>\n<li>Engage the target audience and their peers, friends and family with a game concept that catches a wider range of people<\/li>\n<li style=\"font-weight: 400;\">Develop <b>two app-variants from the same codebase<\/b><\/li>\n<li style=\"font-weight: 400;\">Reach <b>audiences worldwide <\/b>with a\u00a0<b>multi-language app<\/b> that could be <b>extended with other languages <\/b>easily<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Let&#8217;s get in touch with one of our consulting experts:[\/vc_column_text]<style type=\"text\/css\" >#rp_vaa363g2axzt22wihgfc .rd_staff_p04 .member-info{color:#444444;}#rp_vaa363g2axzt22wihgfc .rd_staff_p04 .member-info h3 a{color:#222222;}#rp_vaa363g2axzt22wihgfc .rd_staff_p04 .member-info h3 a:hover{color:#83cf3b;}#rp_vaa363g2axzt22wihgfc .rd_staff_p04 .member-photo{-moz-box-shadow: 0 0 0px 1px #444444; -webkit-box-shadow: 0 0 0px 1px #444444; box-shadow: 0 0 0px 1px #444444;} <\/style><script>\n\n\n\njQuery.noConflict();\n\njQuery(document).ready(function($){\n\n\"use strict\";\n\n $(window).load(function(){\n\t\t\t\t\t\t\t   $(\".filter_vaa363g2axzt22wihgfc .staffoptionset li a\").each(function() {\n\n\t\t\t\t\t\t\t\tvar filter_class = $(this).attr('data-option-value');\n\t\t\t\t\t\t\t\t if ($('#rp_vaa363g2axzt22wihgfc').find(filter_class).length) { \/\/ implies *not* zero\n\t\t\t\t\t\t\t\t$(this).parent('li').show();\n\t\t\t\t\t\t\t\t }else{\n\t\t\t\t\t\t\t\t$(this).parent('li').hide();\n\t\t\t\t\t\t\t\t }\n\t\t\t\t\t\t\t\t});\n\n\n\n\n$('.masonry_ctn').isotope({\n  \/\/ options\n  itemSelector : '.staff_post',\n  layoutMode : 'masonry'\n});\n\n\n});});\n\n\n<\/script>\n\n<div class=\"rd_staff_posts_ctn masonry_ctn blog_1_col type04\" id=\"rp_vaa363g2axzt22wihgfc\">\n\n<div data-category=\"\" class=\"staff_post rd_staff_p04 ajax_post \">\n\n\n      <div class=\"staff_post_ctn\">\n\n\n         <div class=\"member-photo s_effect\">\n\n    <div class=\"bw-wrapper\">       <a href=\"\/en\/contact\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"570\" src=\"https:\/\/ww&#119;&#46;&#109;&#111;&#118;&#114;&#46;&#x63;&#x6f;&#x6d;&#x2f;&#x77;&#x70;&#x2d;&#x63;&#x6f;nten&#116;&#47;&#117;&#112;&#108;&#111;&#97;&#x64;&#x73;&#x2f;&#x32;&#x30;&#x31;&#x39;&#x2f;&#x30;3\/Ma&#114;&#105;&#111;&#64;&#50;&#120;&#45;&#x31;&#x2d;&#x35;&#x37;&#x30;&#x78;&#x35;&#x37;&#x30;&#46;png\" class=\"attachment-staff_tn size-staff_tn wp-post-image\" alt=\"\" title=\"\" srcset=\"https:&#47;&#x2f;w&#x77;&#x77;&#46;&#x6d;o&#x76;&#x72;&#46;&#x63;o&#x6d;&#x2f;&#119;&#x70;-&#x63;&#x6f;&#110;&#x74;e&#x6e;&#x74;&#47;&#x75;p&#x6c;&#x6f;&#97;&#x64;s&#x2f;&#x32;&#48;&#x31;9&#x2f;&#x30;&#51;&#x2f;M&#x61;&#x72;&#105;&#x6f;&#64;&#x32;&#x78;&#45;&#x31;-&#x35;&#x37;&#48;&#x78;5&#x37;&#x30;&#46;&#x70;n&#x67; 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questions<\/span><\/a><\/div><style type=\"text\/css\" >#b_kvu3rm30qohiug8dhhzd i {color:#ffffff;}#b_kvu3rm30qohiug8dhhzd a:hover i{color:;}<\/style><style type='text\/css'> @font-face{font-family: 'ty2'; src:url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack04\/icons\/fonts\/ty2.eot'); src:url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack04\/icons\/fonts\/ty2.eot?#iefix') format('embedded-opentype'), url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack04\/icons\/fonts\/ty2.woff') format('woff'), url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack04\/icons\/fonts\/ty2.ttf') format('truetype'), url('https:\/\/www.movr.com\/wp-content\/themes\/TheFox\/includes\/4k-icons\/icons\/4k-icons-pack04\/icons\/fonts\/ty2.svg#oi') format('svg'); font-weight: normal; font-style: normal;}#b_kvu3rm30qohiug8dhhzd .ty2-right-open:before{font-family: 'ty2'; font-weight: normal; font-style: normal;}#b_kvu3rm30qohiug8dhhzd .ty2-right-open:before{content: \"\\e89d\";}<\/style>\n[\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1553940085160{margin-bottom: 0px !important;}&#8221; el_id=&#8221;demo&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space][vc_custom_heading text=&#8221;Demo and Preview&#8221;  use_theme_fonts=&#8221;yes&#8221;][vc_column_text]The &#8220;Power Pigs&#8221; and &#8220;Power Pigs Race&#8221; apps are no longer available for download for both iOS and Android, but may be republished in the future.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;917&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_empty_space][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;915&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.movr.com\/en\/staff\/mario-deutschmann\/\" class=\"more\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":261,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-671","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.movr.com\/en\/wp-json\/wp\/v2\/pages\/671"}],"collection":[{"href":"https:\/\/www.movr.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.movr.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.movr.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.movr.com\/en\/wp-json\/wp\/v2\/comments?post=671"}],"version-history":[{"count":31,"href":"https:\/\/www.movr.com\/en\/wp-json\/wp\/v2\/pages\/671\/revisions"}],"predecessor-version":[{"id":2223,"href":"https:\/\/www.movr.com\/en\/wp-json\/wp\/v2\/pages\/671\/revisions\/2223"}],"up":[{"embeddable":true,"href":"https:\/\/www.movr.com\/en\/wp-json\/wp\/v2\/pages\/261"}],"wp:attachment":[{"href":"https:\/\/www.movr.com\/en\/wp-json\/wp\/v2\/media?parent=671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}