{"id":1861,"date":"2020-06-05T14:58:15","date_gmt":"2020-06-05T12:58:15","guid":{"rendered":"https:\/\/www.movr.com\/?p=1861"},"modified":"2020-06-29T16:38:04","modified_gmt":"2020-06-29T14:38:04","slug":"new-features-for-instagram-ar-filter","status":"publish","type":"post","link":"https:\/\/www.movr.com\/en\/2020\/06\/05\/new-features-for-instagram-ar-filter\/1861\/","title":{"rendered":"New Features for Instagram AR Filters"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1861\" class=\"elementor elementor-1861 elementor-1850\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2924606 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2924606\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23cc11f\" data-id=\"23cc11f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e03d2a elementor-widget elementor-widget-text-editor\" data-id=\"5e03d2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A\u00a0<a href=\"https:\/\/sparkar.facebook.com\/blog\/spark-ar-expands-features-and-ar-capabilities-instagram\" target=\"_blank\" rel=\"noopener\">large Update for Spark AR Studio<\/a> was released on May, 27th. Spark AR is used by MOVR to develop inspiring AR Camera Filters for companies using Instagram and Facebook for online marketing purposes.<\/p><p><span style=\"font-weight: 400;\">An interesting feature besides other new ones like &#8220;<a href=\"https:\/\/sparkar.facebook.com\/blog\/introducing-ar-music-instagram\/\" target=\"_blank\" rel=\"noopener\">AR Music<\/a>&#8220;, is the possibility to access already existing photos and pictures from within the AR filter (&#8220;<strong>Gallery Picker<\/strong>&#8220;).<\/span>\u00a0<\/p><p><span style=\"font-weight: 400;\">What does this function have to do with the current situation about Corona\/Covid-19?<\/span><\/p><p>We developed some\u00a0<a href=\"https:\/\/www.movr.com\/en\/references-projects\/instagram-ar-filter-fuer-unternehmen-spark-ar\/\">new AR Filters<\/a>\u00a0for the local <b>Carnival Season 2020<\/b> (in Cologne) at the beginning of this year. Among theses there was an AR Camera Effect called &#8220;<b>True friends<\/b>&#8221; (op k\u00f6lsch: &#8220;Echte Fr\u00fcnde&#8221;) for Instagram and Facebook. That AR Face Filter increases the amount of special FX (Confetti, Sounds etc.) the more friends or people are gathering in front of the smartphone camera.<\/p><p>The Inspiration for that filter came from the famous Carnival song\u00a0 &#8220;<strong><a href=\"https:\/\/www.youtube.com\/watch?v=WcNwkmAq0wc\" target=\"_blank\" rel=\"noopener\">Echte Fr\u00fcnde (stonn zesame)<\/a><\/strong>&#8221; by the Cologne based Band\u00a0<a href=\"https:\/\/hoehner.com\/\" target=\"_blank\" rel=\"noopener\">H\u00f6hnern\u00a0<\/a>and should <b>motivate people to see old friends again and meet new ones.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-034048b elementor-widget elementor-widget-image\" data-id=\"034048b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.movr.com\/wp-content\/uploads\/2020\/06\/KarnevalsFreunde_Icon-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-1855\" alt=\"\" srcset=\"https:\/\/www.movr.com\/wp-content\/uploads\/2020\/06\/KarnevalsFreunde_Icon-150x150.png 150w, https:\/\/www.movr.com\/wp-content\/uploads\/2020\/06\/KarnevalsFreunde_Icon-300x300.png 300w, https:\/\/www.movr.com\/wp-content\/uploads\/2020\/06\/KarnevalsFreunde_Icon-768x768.png 768w, https:\/\/www.movr.com\/wp-content\/uploads\/2020\/06\/KarnevalsFreunde_Icon-570x570.png 570w, https:\/\/www.movr.com\/wp-content\/uploads\/2020\/06\/KarnevalsFreunde_Icon.png 512w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbbe5d2 elementor-widget elementor-widget-text-editor\" data-id=\"cbbe5d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>We respect the rules about social distancing<\/strong> during the Corona\/Covid-19 situation and therefore we haven&#8217;t published the filter with that first concept (yet). With the support of the new &#8220;Gallery Picker&#8221; function we could develop a new version of that AR Filter: the user will be able to pick an existing picture of a friend or a group of friends and <strong>pose with them virtually in front of the camera<\/strong>.<\/p><p>If you are interested in that or\u00a0<span style=\"font-family: Lato, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\"><a href=\"https:\/\/www.movr.com\/en\/references-projects\/instagram-ar-filter-fuer-unternehmen-spark-ar\/\">similar AR Filter ideas<\/a>, <a href=\"https:\/\/www.movr.com\/en\/contact\/\">just contact us<\/a>. .<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc82c14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc82c14\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9776360\" data-id=\"9776360\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a400ac elementor-widget elementor-widget-image\" data-id=\"9a400ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"169\" height=\"300\" src=\"https:\/\/www.movr.com\/wp-content\/uploads\/2020\/06\/Karneval_Echte_Fruende_Demo-Video_Neu_Mrz2020_18s624-169x300.jpg\" class=\"attachment-medium size-medium wp-image-1857\" alt=\"\" srcset=\"https:\/\/www.movr.com\/wp-content\/uploads\/2020\/06\/Karneval_Echte_Fruende_Demo-Video_Neu_Mrz2020_18s624-169x300.jpg 169w, https:\/\/www.movr.com\/wp-content\/uploads\/2020\/06\/Karneval_Echte_Fruende_Demo-Video_Neu_Mrz2020_18s624-576x1024.jpg 576w, https:\/\/www.movr.com\/wp-content\/uploads\/2020\/06\/Karneval_Echte_Fruende_Demo-Video_Neu_Mrz2020_18s624.jpg 720w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Big Spark AR Studio Update supports us challenged by social Corona\/Covid-19 restrictions. <\/p>\n","protected":false},"author":1,"featured_media":1398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,54,51],"tags":[],"class_list":["post-1861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ar-en","category-ar-filter-en","category-featured-en"],"_links":{"self":[{"href":"https:\/\/www.movr.com\/en\/wp-json\/wp\/v2\/posts\/1861"}],"collection":[{"href":"https:\/\/www.movr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.movr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.movr.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.movr.com\/en\/wp-json\/wp\/v2\/comments?post=1861"}],"version-history":[{"count":12,"href":"https:\/\/www.movr.com\/en\/wp-json\/wp\/v2\/posts\/1861\/revisions"}],"predecessor-version":[{"id":1975,"href":"https:\/\/www.movr.com\/en\/wp-json\/wp\/v2\/posts\/1861\/revisions\/1975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movr.com\/en\/wp-json\/wp\/v2\/media\/1398"}],"wp:attachment":[{"href":"https:\/\/www.movr.com\/en\/wp-json\/wp\/v2\/media?parent=1861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movr.com\/en\/wp-json\/wp\/v2\/categories?post=1861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.movr.com\/en\/wp-json\/wp\/v2\/tags?post=1861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}