Find new answers in our case study below …
How to attract people to visit your expo booth with a digital piglet race?
How to extend the lifetime of a digital product developed for an expo in China to let it used by people all over the world afterwards?
Power Pigs Race - Bayer Animal Health AR Game
Our mission ...
- Develop and explore new ways of product detailing and
client-brand engagement through new technologies - Have a “WOW&FUN”- effect catching customers attention
at fairs, expositions and ideally make them share/ multiply
this with peers (e.g. post screenshot/ picture on social
media) - Inform customers ok key USPs and create awareness
about the three main products in an interesting way - The product/app needs to be launched and used during the IPVS
2018 in China
... and our challenges
- A second app needs to be launched in other countries than China without product details in other countries
- The product needs to be published with support for English and Chinese language
- The app has to be published into “fragmented” market of app stores in China
- Writing a game concept for a target audience with no or minor experience in playing mobile games on smartphones
- Post-expo-Launch: The app has to be migrated from a marker-based-AR technology to a marker-less version supporting latest ARCore (Android) and ARKit (iOS) technology
About the production and development
We developed a set of custom solutions for the different aspects of the project. In the following section are some feature examples we realized for the app.
AR-based race track
The AR-based race track could be positioned on every recognizable surface (like living room table, desktop at work or the hallway) and scaled to fit the environment, to play everywhere.
Piglet customization
With the feature of piglet customization, every player could create his own favorite piglet to play with. The self-created piglet is the main actor not only in the race but in the product information and selfie-function, too.
Piglet Selfie sharing
The camera function allows the user to take an AR “selfie” or regular AR picture with your own customized piglet, which can then be shared through multiple channels (social media, email, message).
AR Product viewer
The AR product viewer is a special feature that was for regulatory reasons in the full version (“Power Pigs”) of the AR app only. It projects AR-product packages of real products presented by the animated “piglet” character showcasing features of the products itself (screenshots had to be blurred here – please ask for more information).
Benefits brought by this solution include
- Save or spend budget more efficient by creating a digital product that could be used not only at an event, but afterwards too.
- Engage the target audience and their peers, friends and family with a game concept that catches a wider range of people
- Develop two app-variants from the same codebase
- Reach audiences worldwide with a multi-language app that could be extended with other languages easily
Let’s get in touch with one of our consulting experts:
Mario Deutschmann
CEO & FounderI'm looking forward to your inquiry and feedback about our work and projects....
Demo and Preview
The “Power Pigs” and “Power Pigs Race” apps is available for iOS and Android.
Please use the official page to download the corresponding app version.
The company “MOVR” is specialized in Virtual, Augmented and Mixed Reality (VR/AR/MR) applications for business and support clients like Bayer, E.ON, Samsung EG, PACT Training, Fraunhofer Institute for Intelligent Analysis and Information Systems IAIS and Medisana with tailor-made solutions pushing their businesses forward.
