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How to attract people to visit your expo booth with a digital piglet race?

How to extend the lifetime of a digital product developed for an expo in China to let it used by people all over the world afterwards?

Find new answers in our case study below …

Topics:

Mission

Challenges

Development

Benefits

Demo

Power Pigs Race - Bayer Animal Health AR Game

Video (YouTube)

Our mission ...

  • Develop and explore new ways of product detailing and
    client-brand engagement through new technologies
  • Have a “WOW&FUN”- effect catching customers attention
    at fairs, expositions and ideally make them share/ multiply
    this with peers (e.g. post screenshot/ picture on social
    media)
  • Inform customers ok key USPs and create awareness
    about the three main products in an interesting way
  • The product/app needs to be launched and used during the IPVS
    2018 in China

... and our challenges

  • A second app needs to be launched in other countries than China without product details in other countries
  • The product needs to be published with support for English and Chinese language
  • The app has to be published into “fragmented” market of app stores in China
  • Writing a game concept for a target audience with no or minor experience in playing mobile games on smartphones
  • Post-expo-Launch: The app has to be migrated from a marker-based-AR technology to a marker-less version supporting latest ARCore (Android) and ARKit (iOS) technology

About the production and development

We developed a set of custom solutions for the different aspects of the project. In the following section are some feature examples we realized for the app.

AR-based race track

The AR-based race track could be positioned on every recognizable surface (like living room table, desktop at work or the hallway) and scaled to fit the environment, to play everywhere.

Piglet customization

With the feature of piglet customization, every player could create his own favorite piglet to play with. The self-created piglet is the main actor not only in the race but in the product information and selfie-function, too.

Piglet Selfie sharing

The camera function allows the user to take an AR “selfie” or regular AR picture with your own customized piglet, which can then be shared through multiple channels (social media, email, message).

AR Product viewer

The AR product viewer is a special feature that was for regulatory reasons in the full version (“Power Pigs”) of the AR app only. It projects AR-product packages of real products presented by the animated “piglet” character showcasing features of the products itself (screenshots had to be blurred here – please ask for more information).

Benefits brought by this solution include

  • Save or spend budget more efficient by creating a digital product that could be used not only at an event, but afterwards too.
  • Engage the target audience and their peers, friends and family with a game concept that catches a wider range of people
  • Develop two app-variants from the same codebase
  • Reach audiences worldwide with a multi-language app that could be extended with other languages easily

Let’s get in touch with one of our consulting experts:

Mario Deutschmann

CEO & Founder
I'm looking forward to your inquiry and feedback about our work and projects....
Contact & questions

Demo and Preview

The “Power Pigs” and “Power Pigs Race” apps are no longer available for download for both iOS and Android, but may be republished in the future.

MOVR

The company “MOVR” is specialized in Virtual, Augmented and Mixed Reality (VR/AR/MR) applications for business and supports clients like Bayer, E.ON, Samsung EG, PACT Training, Fraunhofer Institute for Intelligent Analysis and Information Systems IAIS and Medisana with tailor-made solutions pushing their businesses forward.

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Discover with us

Artificial Intelligence (AI): AI-supported solutions for SMEs, Automated business processes, Personalized customer experiences, Training for generative AI in medium-sized businesses, AI-based project management (Agile and Classic)

Augmented Reality (AR) and Virtual Reality (VR): Geospatial AR for local businesses, AR-based product presentations with chatbots, Immersive VR training, Interactive AR experiences with gamification, Virtual showrooms and tours

Contact

Office / HQ (Germany)
MOVR GmbH
Holunderweg 5
50858 Cologne, Rheinland, NRW, Germany

Phone
+49 221 455 80 380

Email
contact@movr.com

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