The perception of reality is expanded with (primary) visual information with the support of computers. That happens e.g. with AR glasses or a smartphone / tablet, which projects artificial objects or people inside the camera image of the reality. Examples: The mobile app “Google Maps” integrates navigation information directly into the real environment. The Ikea app puts virtual furniture in your real living room.
The user can easily use the effects directly within the social media apps. Impressive pictures or videos can be created and shared without prior knowledge. There is no need to download a standalone app.
The built-in camera function of the apps can be expanded with your own AR functions, e.g. to make products tangible for the user.
The prices for simple camera filters start at 2000 euros. For a concrete and quick effort to estimate your idea, just contact us.
We are happy to support companies, associations and organizations with a good cause with free AR filters. One example is the Kölle Alaaf 2019/2020 sessions AR effect for carnival clubs and societies in Cologne. Just ask and we show you how to do it.
The e-commerce home & living company “Westwing” partnered with us to develop a new AR filter for Instagram featuring their collection of top selling coffee tables. Their Instagram followers could visualize the collection in their own home space by placing the tables in augmented reality. To launch the AR Filter they started a campaign to let customers show their favorite coffee tables arranged in special places.
The well-known brands presented their social media followers and customers with five AR filters during the Christmas season. A social media strategy was developed for this by our partner agency “Die Faktur”. And influencers support the implementation.
This is an incredible opportunity to increase user engagement with your brand, since AR filters offer a way for your potential customers to have meaningful digital interaction with your brand values or with the product you would like to advertise.
Not every target group is equally accessible via social media. We offer experience to successfully develop independent AR apps.
Feel free to consider a few examples before contacting us.
The company “MOVR” is specialized in Virtual, Augmented and Mixed Reality (VR/AR/MR) applications for business and supports clients like Bayer, E.ON, Samsung EG, PACT Training, Fraunhofer Institute for Intelligent Analysis and Information Systems IAIS and Medisana with tailor-made solutions pushing their businesses forward.
Together with the largest VR Meetup groups in Germany, we organized the first edition of the “Virtual Germany Meetup”
Big Spark AR Studio Update supports us challenged by social Corona/Covid-19 restrictions.
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